Smartphones continue inch their way to dominating the phone market in the U.S. with new data suggesting that 2 out of 3 new phone buyers in the country opted to get a smartphone in the past three months.
The data from Nielsen doesn’t surprise us but the numbers are revealing about just how pervasive smartphones are in the U.S. market for mobile phones.
Nielsen said in a blog post that “During Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012.”
“This growth is driven by increasing smartphone purchases: 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone,” the research firm added.
Another takeaway from the study is that Android and iOS (iPhone) are still surging compared to the lagging Windows Phone and BlackBerry platforms.
“Android continues to lead the smartphone market in the U.S., with a majority of smartphone owners (51.8%) using an Android OS handset. Over a third (34.3%) of smartphone owners use an Apple iPhone, and Blackberry owners represented another 8.1 percent of the smartphone market,” Nielsen said.
In fact, Windows Phone figures weren’t at all that significant as it was listed among “others” in the Nielsen charts.
As for new smartphone acquisitions in the past second quarter of the year, Nielsen said that 54.6 percent was Android, 36.3 percent was iOS, 4.0 percent was BlackBerry and 5 percent was “others”.
As per manufacturer, however, the picture turns. Apple is the top dog if this is the category you’re looking at. Take a look at the chart and see just how big Apple’s share of the pie is.
Images from Nielsen