Crowdfunding campaigns are all the rage nowadays, but they aren’t all successful. In fact many projects end up failing to accrue their goals. It isn’t random luck that decides which campaigns fail and which succeed. There are certain strategies you can take to structure your campaign so that you have a better chance at success.
Show Them the Money
If you want people to fork over some money for your idea you need to do some things for them. One is to show them exactly how the money will be spent. If you have a high campaign goal then you better be able to explain why you need so much otherwise your audience may see it as you being greedy or not being organized. You also need to offer some form of incentive for people who pledge funds. It can be early access to whatever you are raising money or just stickers with your company logo, but you need to offer something to help sweeten the deal.
Use Social Media
As obvious as it may seem, social media is vital to any crowdfunding campaign. But social media is much more than just putting links to your Facebook or Twitter pages. You want to use it in ways to get people who make pledges to share your campaign and possibly bring some more people on board. One of the best ways to do this is to offer an extra incentive to people who refer others that end up making a pledge. This gives people a reason to share, and a reason to get others to pledge.
Keep in Touch
Be sure to keep your campaign followers updated. Don’t just take the money and run. Let them know how your project is coming along even after you have met your funding goal. Also update your campaign page with information and acknowledgements to those that helped fund you. It may also be helpful to use video as a mean of updating since video comes across much stronger than text.
There are other things you can do to help your crowdfunding campaign but these are some nice tips to help you get started. What have you tried that worked (or did not work)?