Many sites have copied Facebook in the past for features on their sites or web tools. For example, some have copied the way Facebook laid out its profile pages or copied the concept of a news feed. The reasoning behind was that the site was extremely popular and therefore people must like that type of layout. Well now with Pinterest on the rise, a new startup, Gogobot, is copying it as well. Although it isn’t so much as copying as it is focusing on a particular niche, travel.
Gogobot is an integrated Facebook app that lets you plan your trip with help from your friends. It is meant to make the wealth of travel information and tips available all in one place. For example, you can search for a region of the world you are interested in traveling. That’ll bring you a list of Gogobot users that have been there. You can see reviews they left of restaurants and hotels, pictures of recommended locations, and even see their passport, which is the profile feature for Gogobot.
The startup also keeps track of check-ins and location updates. This type of information is usually irrelevant within a couple of minutes of being posted to social networks, but Gogobot takes this information and stores it in your profile so you can remember where specific locations are that you might recommend to a friend or review.
Gogobot originally started as an app focused mainly around being able to create digital postcards. It has now evolved into a full-fledged site that brings interaction to travel information. Users can add locations they see to their trip, check where they visited, and even add destinations to their wish list for future trips. Gogobot is only expected to grow from here, but they have already been able to conjure up $19 million in venture capital investments so it is clear these niche Pinterest-type sites hold plenty of potential.