Mobile phones and tablets are slowly incorporating everything we do on a daily basis into our phone. While the idea of a virtual wallet isn’t new, what the startup Square is proposing is a step up from the virtual or mobile wallet. Square allows anyone to quickly and easily start a business of their own and accept payments for that business on the go.
Square is an app designed for small businesses and entrepreneurs. The app is free, but it is only half of the equation that makesSquare great. The other half is the card reader, which is also free. This is a small square inch device that plugs into your mobile phone or tablet, which can then be used to scan credit cards. This will allow you to receive credit card payment from anywhere, and Square insures that your information stays encrypted and safe. Payment can be accepted from all the major credit cards, on which Square will take a flat rate of 2.75% per swipe. The money you get can be transferred to your bank account the next day.
Aside from simplifying payment, and allowing any business or person to accept credit cards, Square also comes with some great other features. You can customize the items you sell with names, photos, prices, so if you have recurring items that sell you only need to do one tap in order to make a transaction. Also with the tap of a button customers can easily leave you a tip for your service. As with most businesses you need to understand your numbers in order to be successful. Square will provide you with in depth analytics on your credit card sales so you know what you’re selling, how much of it, and how often you are doing it.
Square also totes the speed at which you will be able to make transactions. Because it’s a swipe and some taps, you will greatly save on time doing payments. This in turn will also lead to lines moving faster, increasing your customers’ experience. Square also increases the value of receipts. They will automatically be sent via text message or email, saving a couple of trees. The receipt will also have more details such as photos and descriptions of the products purchased and a link to your Twitter account letting you keep in touch with customers.
Square lets anyone go into business, and helps simplify the credit card payment process for everyone. If it is easier to pay for, then more people are going to buy it, automatically increasing sales for a business. Traveling entrepreneurs will also be able to take payment right from their smartphone. Square is for café owners, taxi drivers, doctors, lawyers, restaurants, and just about anyone or any business. If you think Square is right for your business, then be sure to check it out.