3-in-1 lens for iPhone 4

Let’s say you are in a park, the weather is fine, the sun is shining, the sky is blue, and you’re up for some photography madness. So you reach in your pocket and pull out an iPhone 4. Then some random dude stands next to you with a Nikon or Olympus and smirks at you and your iPhone. What do you do?! You take out your Olloclip quick-change lenses and you smirk right back at him!

A lot of people nowadays use their smart phones for everyday photography. Favoring it’s compact design, connectivity, and even smaller lens over the bulkiness and power of a DSLR or a digital camera. Combined with the right application, you can produce stunning images that can rival most shots taken by a DSLR, and that is just the start. If the iPhone can take third-party software, why not third-party hardware?

At first the olloclip looks like it only includes two lenses – the Fisheye and the Wide-Angle, but unscrewing the wide-angle lens gives you access to the hidden Macro.

Check out the demo video below:

As you can see, it works with your favorite apps such as Hipstamatic or Instagram and it doesn’t require a special case or adapter. The lenses cost $70 and perhaps a bit pricey for an iPhone accessory. Not to mention that the design lets you only use it on an iPhone 4. I hope they can make it adjustable in the future to make it fit on the iPhone 5 which is rumored to have an 8-megapixel camera.

(Images sourced from http://www.flickr.com/groups/olloclip/)